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Why They Failed At Making $20k in 20 Days
27th November 2007
Over my many years online, I’ve seen countless people start projects and end up quitting a few days later. Recently there was an Internet Marketing product released by Michael Green called ‘The 20/20 Challenge’. It created a lot of fuss amongst struggling Internet marketers because the idea behind the course is that you will generate $20,000 in just 20 days or you get your money back.
As you can imagine it pricked the curiosity of many individuals. I sat on one side line and observed their behaviors.
Many who took the challenge started blogs to document their entire process on the 20/20 challenge. I was eager to watch their progress and to see some wonderful success stories.
Do you know what happened when I checked up on these blogs about a month later?
There were NO additional posts made after the first few days of starting!
Some people simply stopped posting without any further explanations, whereas others made numerous excuses as to why they couldn’t finish the project. Some had family problems, some has money troubles, some were over-worked and some just couldn’t be bothered any more.
This got me thinking about one of my eBooks, How to… Manifest a Miracle which outlines the entire process of manifestation that I use all of the time. Are people buying my eBook and not applying the processes within? Maybe they’ve started just like those people did with the 20/20 challenge but they’ve given up shortly after?
I can’t say for certain what my readers have done with that knowledge. I have heard that it is only 5% of people will actually take ACTION on the knowledge they receive. So if 100 people buy my eBook, only 5 will actually do anything with it. That’s terrible odds!
This recent bit of research has prompted me to make today’s post. I thought I’d share with you one of the most influential processes that I’ve come across to ensure you’re always kept accountable to doing your ‘Law of Attraction work’ or any other business tasks every single day without fail.
It’s not a secret and it may not come as much of a surprise to some of you, but the tip I wanted to share with you today is all about Accountability.
When you hold YOURSELF accountable to do something, it doesn’t always work out the way you want it to. More often than not it is easy to talk yourself out of it, or give yourself plenty of breaks and time to procrastinate. After all, who’s going to complain? You can’t fire yourself!
By holding your self accountable to do something, your chances are very slim. In order for your to follow through with the goal that you’ve set yourself you’ve either got to be extremely fed up of living the opposite of what you want, or you’ve got to be so focussed on your desires that you will allow nothing (no-thing) to get in your way.
Most of us aren’t at the point of utter despair with our current circumstances and getting to the point of acquiring a burning desire to achieve a certain goal requires a lot of repetitive affirming!
However - there is always another way.
Find someone else who is in a similar mindset to your own and whom you can trust. Then make each other accountable to achieve your said goals. Set up a way to communicate to each other on a regular basis and create specific ‘check-in’ times.
For example… You may decide that you need to check in with someone twice a day to ensure that you’ve both completed your business tasks for that day. If you haven’t checked in by the designated time then you will get a ‘strike’. If you get 2 strikes then the deal collapses and its over.
If you were the one who failed then you’ve got that cloud of shame hanging over your head, and if you weren’t the one who failed then you need to find a new partner to keep up the momentum.
You’ll also want to work out a way of providing proof of completion otherwise your Ego may talk you into lying your way out of doing something.
There is something incredibly magical about doing something for someone else. Even when you really don’t feel like doing something, yet you’ve committed yourself to doing it and someone EXPECTS something from you – then the chances of your doing it are so much higher than if you hold yourself accountable.
My advice is to try it. Have you been meaning to say those affirmations twice a day, but haven’t always found the time? Have you been meaning to do visualizations for months now but you still haven’t started? What about those ‘feel good’ processes and meditations? Or maybe you’ve been meaning to complete a challenge similar to the 20/20 challenge and haven’t yet found the drive to do it?
Go and get a buddy to do it with you and hold each other accountable for completing your tasks on a daily basis. Remember – if you slip up twice, then you’re outta’ there!
I wonder how many people would have succeeded in the 20/20 challenge had they buddy’d up with someone.

Very interesting post Gary.
Having a partner or buddy I feel is key to getting things done. Simply because one feels accountable to the other. Well, at least in my case. That’s why I always think things beyond the short term when starting any type of project with a buddy and or business partner
Thanks for your comments, Dean.
You’ve hit the nail on the head. More often than not you feel obligated to follow through with whatever you’ve promised someone else, yet when making promises to oneself - they get easily broken!
Gary