A burning desire to be and to do is the starting point from which the dreamer must take off. Dreams are not born of indifference, laziness, or lack of ambition.

In this chapter “Desire”, Napoleon hammers home the importance of a BURNING DESIRE. Having unwavering confidence that you will achieve your desired outcome is the most important step you must take in order to succeed. Napoleon starts off this chapter by talking about countless stories where desire alone brought great riches to countless men including his own son, Blair.

Wishing does not bring you riches! Wishing brings you wishes. Your dreams do at first, start out as a wish. After spending some time obsessing with you’re own desire it will become a burning desire. A burning desire transmutes into confidence and belief of having already attained your desire. Therefore desire is the starting block for your attainment of anything you can desire.

The method by which DESIRE for riches can be transmuted into its financial equivalent consists of six definite, practical actions:

1. Decide how much you want. Be definite about the amount that you desire and hold this figure in your mind. You cannot say “I want more money”, you MUST be definite.

2. Determine what you intend to giveback in return for the money. There is no such reality as “something for nothing”.

3. Decide on a definite date by which you will have achieved your desired amount of money.

4. Create a definite plan of action that you will adhere to in order to carry out your desire. You must begin this plan at once, whether you feel ready or not.

5. Write out a clear statement of the amount of money you intend to acquire, by when you desire to have attained it, state what you intend to give in return for the money, and describe clearly your plan for attainment.

6. Read your written plan aloud, twice a day. Once in the morning after you wake up, and once in the evening before you go to sleep. As you read, SEE, FEEL and BELIEVE yourself already in possession of the money.