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How To Win Friends And Influence People

To celebrate the one year anniversary of my friend’s first son’s birthday, I’ve felt inspired to write a review of his “How To Be An Expert Persuader… In 20 Days or Less” book written by Michael Lee. Michael has always been a dominant figure in the self-improvement industry and I know him as someone who is passionate about providing top quality products and information that has the ability to change lives.

If you’ve been a long term reader of this blog then you will know that I do not post unless I feel I have something of value to share with you. And today is no different. As this is my first ever product review my goal is to share with you the facts and then let you make the decision whether it is worth your time or money.

I’ve personally read his ebook and feel that Michael certainly does over-deliver on value (his ebook weighs in at 229 pages), but we shouldn’t let that cloud our judgments. So here is an impartial review of “How To Be An Expert Persuader… In 20 Days or Less” by Michael Lee.

Table of Contents
When you first download the book, not only do you receive the ebook that you’ve paid for but you also get several bonuses as well. I counted 8 bonuses on the download page and although I won’t be providing detail on the bonuses, I already recognized a few names including “Think and Grow Rich” which is renowned for its life changing capabilities.

Here’s a look at the table of contents:

Introduction
Chapter 1: Persuasion Essentials and Mindset
Chapter 2: Astounding Methods To Make People Like You… A Lot!
Chapter 3: The Most Used Yet Most Misunderstood Secret Language In The World
Chapter 4: Press The Magic Button And Get What You Want … Instantly!
Chapter 5: Authority Domination
Chapter 6: Social Force of Herd Mentality
Chapter 7: Reciprocity: Give First and the Rest Will Follow
Chapter 8: Unstoppable Commitment
Chapter 9: Relentless Consistency
Chapter 10: Scarcity Supremacy
Chapter 11: Power of Participation
Chapter 12: Wonders of Comparison
Chapter 13: Sizzling Techniques to Explosively Boost Your Sales Through The Roof
Chapter 14: How to Handle and Give Criticisms Nicely
Chapter 15: The Art Of Persuasive Attraction
Chapter 16: Ask And You Shall Receive
Chapter 17: Expectations Become Reality
Chapter 18: How to be an Impressive Hypnotic Communicator
Chapter 19: How To Win Arguments And Negotiations
Chapter 20: Conditions That Foster Persuasion
Conclusion
Bonus Article: 4 Powerful Ways To Fire Up Your Motivation
Be A Grand Master Persuasion Expert – Claim Your Exclusive Customer Benefit

My first impression when I opened this ebook was that it is not like your average online book. Most ebooks contain up to 50 pages maximum (and that includes my own creations) however it is quite evident that a lot of time and effort has gone into creating this book given the vast amount of pages.

Michael recently made a massive update to the book which took the page count up considerably. The website has been reported to have been online since 2004, so straight away you can tell the author is not about making a quick buck online.

The fact that Michael continues to add value and make special offers like the anniversary special he is running at the moment just goes to prove that Michael is a keen advocate of this subject and will continue to provide additional value to his readers. It is quite common to see digital product owners forget about their products and never update them – quite the opposite has happened here.

Writing Style
Michael’s style of writing is very conversational which really helps you to get stuck into the book. In fact if it wasn’t written in such a style that involved the reader then I doubt I would have read through the whole book myself.

Michael likes to involve you whilst you’re reading by getting you to think about what you’re learning. He offers examples where needed and gives you practical and simple methods you can take away and practice.

Every chapter is split into sub-categories which make it perfect if you like to take notes and re-visit certain sections at a later time. Every section is very well headed and easy to find.

Throughout the book you may find the odd word or two that has grammatical errors that a spell-checker wouldn’t have picked up. Things like missing an “s” from a word here and there and also there is the occasional wrong word used. Eg. Words like “lend” when what was meant to be written was “lent” etc. Overall it isn’t very noticeable as there aren’t many of these occurrences but there were a few that only a fresh pair of eyes would ever pick up on.

Content
The content that you will find in this book is second to none. I honestly haven’t come across another book on the subject of persuasion that includes such vast knowledge and helpful tips and techniques as this book does. When searching for content to critique in this book I was finding it very difficult indeed because the actual knowledge that is shared is on top of its game and impossible to find holes in.

I’ve found all of the information to be accurate and to be helpful. There really aren’t any flaws in the content as far as I can see. Michael often includes personal stories and real life examples of how he and others applied the specific techniques in this book which really helps you to understand how you can apply it within your own life.

The only drawback that I found with the content is that there may be too much information contained within this book and one could quite easily get information overload. I found it easier to read in small stages, one or two chapters at a time, so that you actually do take in what you learn.

Final Thoughts
My own personal opinion is probably quite clear. Michael has produced an excellent piece of work on the science of persuasion. The benefits of becoming a “persuasion master” as Michael puts it, really does outweigh not acquiring this priceless ability.

As an online business owner I’ve picked up a lot of techniques and tricks that are already helping my copywriting skills to bring more in more and more customers which is making my business more profitable. Something I am very appreciative of!

I’ve also already practiced a few of the techniques on my family in order to defuse what could have been stressful situations; this alone would have been worth the price of his ebook as I now have a much calmer and happy home.

I would definitely recommend that you head over to Michael’s site and make your own informed decision about whether or not the ebook is something you’d like to own. I think the testimonials on his site do speak for themselves. You will see that I’ve already left Michael a testimonial for his book stating that I think this is the updated version of Dale Carnegie’s “How to Win Friends and Influence People”.

As I mentioned earlier, this is Michael’s one year anniversary for his first son and to celebrate he is giving 50% off to anyone who orders between December 12th and December 16th. When you visit his site and if you decide to order, make sure you click on the link at the top of the page “Click Here to Slash 50% Off the price of How To Be An Expert Persuader” to buy the book at $23.50 otherwise if you click on any other order links on the page you will be charged the normal price of $47.

Click here to visit “How To Be An Expert Persuader… In 20 Days or Less”